Borislav Kolibarov

Borislav Kolibarov

Co-Founder | Managing Partner, MarmaLAB | E-Commerce Agency

kolibarov.com

kolibarov@marmalab.agency

Information

CEO MarmaLAB & Sapunta Mara | E-Commerce Expert | Consultant | Lecturer | BES Brand Ambassador | eCA Awards Jury | Top 100 IT Influencers ‘24 Winner | BG Web Award Winner | Member of BESCO

Knowledge in the field

E-mail marketing
Content marketing
E-commerce marketing
Performance marketing
Digital & Online marketing
B2B marketing
Brand and brand building
Business
Events

Latest articles

5 Types of Social Proof That Actually Convert in 2025
7 min. reading

5 Types of Social Proof That Actually Convert in 2025

Here’s what shocked us: two major Bulgarian brands with millions in revenue were losing sales every day and they had no idea why. The culprit? They were completely ignoring the most powerful sales tool hiding in plain sight on every e-commerce site. At MarmaLAB, we’ve discovered that even established brands are missing this crucial element […]

Borislav Kolibarov Borislav Kolibarov
Co-Founder | Managing Partner, MarmaLAB | E-Commerce Agency
How UX Innovations Drive Higher Conversion Rates
6 min. reading

How UX Innovations Drive Higher Conversion Rates

The current e-commerce market demands more than just traffic generation because competition is extremely high. Your website needs to convert visitors into customers. The power of Conversion Rate Optimization (CRO) and User Experience (UX) merge at this point. The combination of CRO UX strategies creates a perfect blend which turns basic online stores into successful […]

Borislav Kolibarov Borislav Kolibarov
Co-Founder | Managing Partner, MarmaLAB | E-Commerce Agency