Dusan Popovic

CEO, Byteout

dusan@byteout.com

Information

Dusan Popovic is an executive with 15 years of experience in the software industry and in e-commerce. He is the CEO of Byteout Software and also serves as an advisor in several commerce startups. His specialty is building and helping DTC companies grow.

Knowledge in the field

Content marketing

E-commerce marketing

Performance marketing

Digital & Online marketing

B2B marketing

SEO

E-shop expansion

Brand and brand building

Business

Marketing strategy

Latest articles

5 Things to Prepare for Black Friday in 2025

2. October 2025

5 min. reading

5 Things to Prepare for Black Friday in 2025

Black Friday & Cyber Monday (BFCM) sit inside a giant holiday season now. In 2024, US shoppers spent $241.4B online Nov 1 to Dec 31 (a new record) according to Adobe’s recap, and Cyber Week alone hit $76B in the US and $314.9B worldwide per Salesforce. Across Europe, momentum was mixed: EU online holiday sales […]

Dusan Popovic
CEO, Byteout

How Amazon’s Costs Are Driving the DTC Adoption in 2025

10. September 2025

4 min. reading

How Amazon’s Costs Are Driving the DTC Adoption in 2025

Amazon is still the king of e-commerce. But for sellers in 2025, the crown comes with a heavy tax. Between referral fees, fulfilment charges, and a long list of surcharges, more and more Amazon sellers are finding their margins disappearing. That’s why the shift toward Direct-to-Consumer (DTC) on platforms like Shopify, hosting more than 5M […]

Dusan Popovic
CEO, Byteout