Florin Girtan is a 15+ year organic marketing expert with deep expertise across both the e-commerce and enterprise B2B sectors. As the Organic Lead Expert at Upswing, he builds holistic strategies that integrate SEO and GEO to drive powerful business results. A key part of his leadership is developing skilled SEO professionals and building teams that are oriented around delivering business impact.
Florin Girtan, a 15+ year organic marketing leader focused on driving measurable business impact through SEO and GEO, explores one of the most challenging disciplines in digital marketing: forecasting. In his latest article, he explains why SEO projections are never just about traffic estimates but about navigating volatility, algorithm shifts, seasonality, and real-world events that […]
Imagine Google knowing your company better than your own employees do. It knows who founded it, where it’s based, what it sells, and how it connects to other brands. This isn’t science fiction—it’s the reality of brand entities. And if your company isn’t part of this system yet, you’re losing the most important game in […]
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