Ivan Marković is the founder of Popcorns People Management and CEO of iConsult, a people management and performance systems company. He has spent more than 20 years designing performance management systems, competency models and leadership routines for companies across Europe, from fast growing start ups, ecommerce businesses and service providers to large industrial players. He now focuses on helping founders turn messy teams and roles into a clear, scalable structure that supports sustainable growth.
This is not a typical e-commerce success story. In this follow-up article, our contributing expert Ivan Marković looks at what happens after success—when a highly efficient online sales engine, a brilliant configurator, and a fast-growing order volume quietly turn the founder into the biggest bottleneck of the business.
In this story, Ivan Markovic from Popcorn People Management explains how copying corporate hiring models started seriously hurting the performance of a fast-moving e-commerce business — and why one overlooked generalist created eight times more value than a high-profile senior hire. Why Context Beats CVs in Growing E-commerce Companies When people talk about building a […]
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