Michal Kubo

Michal Kubo

CEO, Co - Founder, ptagroup | Akademio

ptagroup.sk

kubo@ptagroup.sk

Knowledge in the field

E-commerce marketing
Performance marketing
Digital & Online marketing
B2B marketing
PPC
E-shop expansion
Automation and AI

Latest articles

Measuring Marketing Performance: Tools and Techniques
7 min. reading

Measuring Marketing Performance: Tools and Techniques

Measuring marketing efforts is not only a need but also a must-have. Knowing how to measure, evaluate, and optimize marketing activities is essential. You could as well be tossing your marketing budget out the window without appropriate measuring. This article addresses the reasons marketing metrics matter, how to evaluate campaign performance, and which tools will […]

Michal Kubo Michal Kubo
CEO, Co - Founder, ptagroup | Akademio