As Managing Director of Consulting Hungary, I specialise in guiding e-commerce companies through strategic expansion into Europe, with a focus on Hungary and Romania and the CEE region. With over 15 years of experience in logistics and a strong academic background in supply chain management and economics, I combine global expertise with local insight to help brands grow efficiently and sustainably in new markets.
Are you thinking about expanding your e-commerce business beyond the domestic market, but not quite sure how to start? Successful international expansion isn’t just about changing the language on your site. It involves adapting to new customers, expectations, and ways of doing business. That’s where smart, flexible localisation strategies come in – and they’re more […]
Expanding your e-shop into new markets might sound exciting, but it’s also full of hidden challenges that you might not consider. The truth is, to succeed in international markets, you need more than just ambition: you need preparation. Every market comes with its expectations, shopping habits, and competition. If you want to be accepted by […]
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