Marija Ristovska

Marija Ristovska

E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association

Knowledge in the field

E-commerce marketing
Digital & Online marketing
B2B marketing
Brand and brand building
Business
Marketing strategy

Latest articles

Balkan E-commerce Grows Fast, But Can It Scale?
4 min. reading

Balkan E-commerce Grows Fast, But Can It Scale?

Online shopping in the Western Balkans is growing faster than in the EU, but the gap in trust and payments remains wide. A new report, Western Balkan Ecommerce Insights 2025, reveals where the region is catching up and where e-commerce still struggles to scale. Source: Macedonian E-commerce Association (MECA).

Marija Ristovska Marija Ristovska
E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association
Regional E-Commerce Conference in Skopje Showcased the Future of the Digital Economy
2 min. reading

Regional E-Commerce Conference in Skopje Showcased the Future of the Digital Economy

In an atmosphere filled with energy, inspiration, and new ideas, this year’s 8th Regional E-Commerce Conference once again demonstrated why it is the most anticipated event for the digital community in the region. On November 4, the National Opera and Ballet was packed with managers, marketers, entrepreneurs, organisational representatives, and leaders who came to “accelerate” […]

Marija Ristovska Marija Ristovska
E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association
Building AI? This Booking.com Leader Says Start Small and Solve One Problem Well
8 min. reading

Building AI? This Booking.com Leader Says Start Small and Solve One Problem Well

What does it take to build AI responsibly at a global platform? Our expert Marija Ristovska talked with Marina Angelovska from Booking.com to find out—covering everything from managing uncertainty to why your first AI project should start small and focused.

Marija Ristovska Marija Ristovska
E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association