Sarah Pokorna

Sarah Pokorna

SEO Manager, WhitePress Publishing LTD

Information

With 12 years of experience in high-level corporate marketing roles, I specialize in consumer psychology, utilizing my degree in psychology to develop strategies that deeply connect with audiences. As a consultant and public speaker, I share my expertise to help businesses leverage the human behaviour behind what we do, in turn increasing conversions and improving sales.

Knowledge in the field

Content marketing
SEO
Marketing strategy

Latest articles

The Role of Personalisation in Content Marketing
9 min. reading

The Role of Personalisation in Content Marketing

Personalisation in e-commerce content marketing has emerged as a powerful strategy for capturing attention, driving engagement, and fostering loyalty. But beyond its practical benefits, personalisation taps deeply into consumer psychology, leveraging human behaviour and cognitive biases to create meaningful experiences that convert.

Sarah Pokorna Sarah Pokorna
SEO Manager, WhitePress Publishing LTD