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After the outstanding success of the 2025 edition, which brought together participants from 23 countries, the Balkan eCommerce Summit 2026 returns on April 28–29 at Sofia Inter Expo Center.
What’s new this year?
A larger venue, four content stages, a dedicated podcast hall, international speakers, and an even more business-driven experience. You can learn more about the vision behind the summit and what’s coming next in our interview with the event’s founder, Nikola Ilchev.
All the leading e-commerce companies from the Balkans and Eastern Europe will gather in Sofia to save you time, travel, and effort – providing straight access to contacts, insights, and new business opportunities.
Expect 60+ global experts, a one-to-one meeting zone with at least 1,500 business meetings, interactive panels, and the signature Balkan Party with a concert-like atmosphere.
Balkan eCommerce Summit 2026 is the event to bring new ideas and opportunities, begin international partnerships, and shape the future of online trade in the region.
If you’re an online retailer, entrepreneur, marketing professional, technology provider, investor, or business leader – this is the event to attend in 2026. The Summit also welcomes representatives of chambers of commerce and industry associations who play a key role in shaping the regional business environment.
Save the dates: April 28–29, 2026
Venue: Sofia Inter Expo Center
Whether you are exploring new markets or strengthening your regional presence, Balkan eCommerce Summit 2026 is designed to deliver meaningful connections and practical insights—over two focused days in Sofia.
