Balkan Ecommerce Summit: Global Leaders Gather in Sofia, April 2025

Global Expertise Meets Balkan Innovation

The summit will feature an impressive lineup of world-renowned speakers, including:

• Jeff Hoffman – Globally recognized entrepreneur, co-founder of Booking.com and chairman of the Global Entrepreneurship Network board
• Pascal Brochier – Former CEO of Electronic Arts and manager of several leading e-commerce companies
• Ahmed Hassan – Former digitalization leader at Colgate-Palmolive, currently a partner at CEO Coaching International
• David Henzel – Serial entrepreneur and founder of UpCoach
• Martin Greif – Business consultant and founder of SiteTuners.com
• Ken Kralick – CEO of QualiBooth and former Vice President of e-commerce at Moët Hennessy, with previous leadership roles at PUMA Group

Comprehensive Industry Coverage

The summit’s first day will feature a large-scale expo with over 200 companies showcasing their services and technological solutions across multiple sectors:

• AI & Digital Transformation
• E-commerce Growth & Cross-Border Strategies
• Marketing & Branding
• Payments & Logistics
• Regulatory Compliance
• Mobile Commerce & Tech Innovation

Expert-Led Sessions

Attendees will benefit from practical insights delivered by regional experts on four separate stages. Notable sessions include:

• “From Digital to AI Transformation” by Gennadiy Vorobyov (Netpeak Bulgaria)
• “Beauty Brand Creation, Reinvented” by Lidiya Stoycheva (BioPharma)
• “Measuring the True Impact of Digital Strategy” by Paweł Panawa (META)
• “Breaking Borders: Fulfillment and Cash-on-Delivery as Game-Changers” by Vichren Bisset and Michal Jedlicka (EuShipments)
• “Trading in the EU? Mind Your IP—Stay Competitive!” by Zornitsa Dimitrova (Zipit Legal)

Enhanced Networking Opportunities

“Balkan e-commerce Summit is not just an event; it offers an incomparable experience for all entrepreneurs and e-cmmerce professionals,” said Nikola Ilchev, founder of Balkan E-commerce Summit and E-commerce Academy.

The event features:

• Dedicated networking zones for business discussions
• A special mobile application to facilitate connections
• A unique Balkan party with live music to close the first day

Marcel Majsan, President of Hrvatska E-commerce Association, shared:

I find Balkan E-commerce Summit to be one of the best European events for e-commerce professionals, as it brings together leading thinkers and professionals from across the region, facilitating discussions that can lead to practical solutions and strategies for overcoming common challenges.

Ticket Information

Early bird tickets are available until March 30, 2025:

• Standard ticket: €79 (regular price: €109)
• Full Experience package: €149 (regular price: €199)

For an extra discount of 15% off, please use our discount code: 🔖ecommercebridge15🔖

For more information and to secure your spot, visit balkanecommerce.com