
ReLoved, as the initiative is called, was created in collaboration with eBay and PropUp Project. This platform offers a variety of props, costumes, furniture, and other behind-the-scenes items from popular ITV shows such as Coronation Street, Emmerdale, Ant and Dec’s Saturday Night Takeaway, and I’m A Celebrity… Get Me Out of Here!
By purchasing items from their favorite TV shows, fans contribute to reducing waste while having the opportunity to acquire a piece of television history. Through the reuse of these items, ITV demonstrates its commitment to environmental sustainability. Proceeds from the sales go to charitable causes, adding an element of social responsibility to each purchase.
“The PropUp Project was created to address the issue of waste in the film industry – we are enthusiastically striving to ensure that leftover props, sets, and costumes don’t go to waste, but find a second life. As a small non-profit organization, we are glad to be able to collaborate with ITV and eBay on such an important circular initiative,” said Emma Chaplin, co-founder of the PropUp project.
ITV has currently launched the sale with selected items, but plans to expand them over time. Interested parties can find iconic pieces such as the table from Judge Rinder’s Crime Stories, the Read My Lips chair (Ant and Dec’s Saturday Night Takeaway), or signed stars from I’m A Celebrity… Get Me Out of Here!. In addition to collectibles, everyday items such as dishes, home furnishings, and clothing from the series are also available.