
Google Search Comparison
ChatGPT is closing in on Google’s search dominance. Google processes approximately 14 billion searches daily.
Independent researchers estimate similar figures. Neil Patel from NP Digital reports 13.7 billion daily Google searches. SparkToro and Datos estimate up to 16.4 billion per day.
AI Platform’s Explosive Growth
In December 2024, Sam Altman, OpenAI’s CEO, announced 1 billion daily ChatGPT queries. Within eight months, this number more than doubled to the current 2.5 billion.
This growth shows a fundamental shift in how people access information online.
E-commerce Sector Impact
For e-commerce businesses, these numbers signal major changes in customer behaviour:
- Shopping behaviour shift: Customers increasingly use AI for product research before purchasing. Instead of traditional googling, they ask ChatGPT for recommendations and comparisons.
- SEO strategies must evolve: Companies need to optimise content not just for Google but for AI platforms too. ChatGPT draws information from websites, so quality content remains crucial.
- Personalised shopping assistants: Growing AI usage suggests customers expect personalised recommendations and instant answers to complex product questions.
Of 2.5 billion daily prompts, only 330 million (13.2%) come from the United States. This means 86.8% of users are outside America.
For e-commerce firms, this represents a massive opportunity. AI adoption in Europe is growing faster than expected.
These numbers signal a shift from traditional search to conversational AI assistants. E-commerce companies that adapt to this change early will gain a competitive advantage.
Data from TechCrunch report



