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From Text Generator to Work Platform
Until now, ChatGPT was primarily a space for generating texts, analyses, or code. The new Apps SDK (software development kit) takes it a level higher. It allows third parties to create interactive applications that respond to natural language and work directly within the chat.
Users no longer need to switch between tools – ChatGPT can automatically offer the Figma app when a website design or UX flow is mentioned in conversation. OpenAI CEO Sam Altman showed at the DevDay conference how ChatGPT and Figma connect in practice: simply describe a product flow or page concept and ChatGPT asks Figma to transform it into a functional diagram.
In practice, this means an interface design created in text form can be immediately visualised and further edited directly in Figma. Teams can move faster from idea to prototype and test multiple variants more quickly and easily than before.
Impact on E-commerce and Digital Agencies
From an e-commerce perspective, this isn’t just a technological novelty but a signal of where digital marketing workflows are heading. The ChatGPT and Figma integration shows that AI is no longer an isolated content generation tool but becomes part of the workflow.
For online stores, this could mean:
- Faster prototyping and idea validation. A marketing team can create a page design for a new campaign within minutes and test it immediately.
- Simplified collaboration between marketing, UX, and development. ChatGPT becomes a common interface that understands both requirements and visual output.
- Lower barrier for small e-shops. Even teams without an in-house designer will be able to generate professional designs through prompts.
- Open standard. The SDK is built on Model Context Protocol (MCP), which enables interoperability with other AI systems – suggesting this will be an ecosystem, not a closed product.
EU Countries Left Out for Now
OpenAI has only made the new applications available outside the European Union because the entire Apps SDK system works with linking user accounts and sharing data between ChatGPT and external services.
When first using an application, ChatGPT prompts users to “connect” the app, allowing it access to some chat or profile data.
This mechanism is sensitive in the EU: according to GDPR legislation, data processing and sharing between platforms must be precisely defined, transparent, and limited to a specific purpose. OpenAI needs to adjust the consent process, data storage methods, and technical security of integrations to meet European standards.
What Will the Next AI Phase Bring for E-commerce?
OpenAI confirmed that 11 more partner applications will be added during the year, working on the same principle.
This suggests ChatGPT’s development is heading toward becoming a central interface for working with various tools – from design to reservations and content management. The assistant may gradually become a tool connecting marketing, development, and customer support.
From an e-commerce perspective, this is just the beginning. Before these tools become part of daily practice, questions around data, EU user access, and the reliability of generated outputs need resolution.
If this model expands, it will be interesting to watch where the boundary forms between what humans design in e-commerce and what algorithms decide. That’s where the real change will happen in the coming years.
