Co-op Becomes First UK Grocer Using Deliveroo Express

What makes this partnership different

Unlike standard delivery apps, Deliveroo Express handles the entire backend operation for retailers’ own digital storefronts. Co-op outsources everything from order processing to final delivery while maintaining its brand identity online.

The service launches across hundreds of Co-op locations nationwide, building on a relationship that started seven years ago when Co-op became Deliveroo’s first major grocery partner.

Aggressive expansion plans

The convenience retailer wants to claim 30% of Britain’s quick grocery market – an ambitious target that reflects growing consumer demand for instant shopping. Co-op already reaches 86% of UK residents through various online channels.

“This partnership provides greater flexibility and choice to meet consumer needs for grocery essentials and treats on-demand,” explained Chris Conway, who leads Co-op’s rapid delivery strategy.

Grocery delivery boom continues

Last year, food orders generated 16% of Deliveroo’s total business value, with strong double-digit expansion driven by wider product ranges and better customer education about the service.

For European grocery chains watching this space, Co-op’s approach offers a blueprint for competing with dedicated online players without massive infrastructure investment.

Based on RetailGazette report