Balkan E-commerce Summit

Why Marketplace Platforms Are the Smartest Way to Enter a New Market

Expanding into a new market can feel like stepping into the unknown. Whether you’re a growing brand or an ambitious startup, the challenges are endless: high upfront costs, unfamiliar regulations, lack of local contacts, and fragmented logistics. That’s where marketplace platforms come in handy. Today’s e-commerce marketplace platforms offer a powerful, scalable, and low-risk way […]

Nikola Ilchev, PhD
Leading expert in e-commerce across Bulgaria and the Balkans., Balkanecommerce.com