FAVI

FAVI is a furniture and home decor search engine that helps e-shops grow their traffic and sales. FAVI connects over 1,800 online stores across 12 countries, giving millions of visitors a single destination to find, compare, and buy home & living products. With high purchase intent and strong category focus, FAVI offers an efficient and scalable marketing solution that drives both inspiration and measurable results.

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FAVI

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Latest articles

GA4 Problems Force E-commerce Companies To Build Own Tracking Tools

21. July 2025

7 min. reading

GA4 Problems Force E-commerce Companies To Build Own Tracking Tools

Google Analytics 4 was supposed to improve conversion tracking for e-commerce businesses. Instead, its complexity and data inaccuracies have frustrated companies so much that some are building their own solutions. FAVI, a major comparison shopping platform, developed its own tracking pixel after struggling with GA4’s unreliable data. Here’s what drove them to abandon Google’s tool […]