IGLU Soft Play

IGLU Soft Play is a Latvian brand under the company PEPI RER. For more than 10 years, we have proudly produced and exported over 250,000 soft play sets worldwide, helping children grow in a fun and engaging environment. Our products create happy families, as children develop and improve their motor skills, creativity, and social abilities while spending quality time indoors.

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Latest articles

How We Fixed a 50% Conversion Problem by Looking at the Right Data

22. September 2025

4 min. reading

How We Fixed a 50% Conversion Problem by Looking at the Right Data

Most small e-commerce sellers focus only on sales numbers: units sold, revenue, average order value (AOV), or return on ad spend (ROAS). These numbers are important for understanding business performance, but they don’t always show the full picture. Hidden data—like product views, conversion rates, or traffic sources—can quietly hurt your growth if you don’t track […]