Customer Personas in 2025: Why Yours Are Failing (And How to Fix Them)
The customer personas that once drove successful marketing campaigns are rapidly becoming obsolete. As third-party cookies disappear and consumer behaviour fragments across dozens of touchpoints, businesses clinging to outdated persona-building methods are missing the markโsometimes by miles. Dimitar Dimitrov from Wincompany breaks down why traditional personas fall short in 2025 and reveals the modern, data-driven [โฆ]