The North Macedonian E-commerce Association (MECA) has represented e-commerce in North Macedonia since December 2017, with 135+ members across all sectors. As the region's oldest association, MECA leads the Balkan E-commerce Alliance and focuses on promoting industry growth while eliminating barriers. The Association runs three flagship initiatives: publishing E-commerce Analysis Reports, organizing the annual regional conference attracting 600+ stakeholders, and hosting E-commerce Awards.
E-commerce in Macedonia continues to grow, and with it, consumer habits. More and more citizens are opting for online payments, and particularly interesting is the growth of recurring payments, such as monthly subscriptions for content, bills or services, as we observed in the AETM analysis of Q1 2025 e-commerce data from NBRM.
Online sales transactions are becoming increasingly common; many small businesses, freelancers, and service providers still donโt have their own e-commerce store. The reasons vary โ lack of technical knowledge, time, human resources, or budget to develop an online store. But this doesnโt mean they should give up the opportunity for online payments. The good news [โฆ]
Temu is reshaping e-commerce across Europe โ and North Macedoniaโs numbers prove it. In just three months, Macedonians increased cross-border online shopping by 32% in value, reaching โฌ80.1 million in foreign transactions out of โฌ213.3 million total. The platformโs impact goes beyond numbers: itโs teaching consumers to embrace digital payments while challenging local retailers to [โฆ]
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