ui42

ui42 is a Slovak digital agency that covers all essential areas of online business. They offer comprehensive services from web and web application programming, through user experience and performance marketing, to artificial intelligence. They are a one-stop shop for your online business.

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Latest articles

TOP Key Performance Indicators in Performance Marketing

12. March 2025

7 min. reading

TOP Key Performance Indicators in Performance Marketing

Have you encountered the abbreviation KPI? If you work in performance marketing, the term Key Performance Indicators is something you cannot avoid. For anyone who wants to evaluate their online business based on data rather than intuition, here is a comprehensive metric guide. What exactly do KPIs mean, which ones should you track, and how […]