English
Menu
2 min. reading

Creator Insights For More Transparent Collaboration on Instagram

Do you know the dilemma that you face when you want to work with a Creator on Instagram?  The creator offers you a certain amount of money per mention in stories and feeds. They back it up with reach and number of followers. Your question, on behalf of the brand, is whether it's worth it and whether the numbers are right. You can now make better decisions with Creator Insights.

Creator Insights For More Transparent Collaboration on Instagram
Source: Depositphotos

The latest addition is the Creator Insights view, which provides a snapshot of a creator’s account performance over the last 30 days.Businesses that may want to reach out to a creator for collaboration will have a better view of the creator’s reach.

Source: Becca Alves

How does it work?

Creators can choose to share this information in a similar way to the Instagram Creator Marketplace. However, this programme is only fully operational in the US at the moment, with the expansion to other countries only recently announced by the platform.It’s likely that these will be the same data sharing permissions, meaning that if a creator shares their data in the Marketplace, it will also be available in Creator Insights.

Although the Creator Insights Quick View option is currently only available on selected creator profiles and is limited for now, it has the potential to become a valuable tool for facilitating connections between brands and influencers for advertising partnerships.

We’ll keep you updated on developments, so stay tuned. 👇

Share article
Similar articles
Why M&S Chose TikTok Shop and Zalando for Growth
2 min. reading

Why M&S Chose TikTok Shop and Zalando for Growth

British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.

Katarína Šimčíková Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
TikTok Shop Blocked 70 Million Products in Six Months
2 min. reading

TikTok Shop Blocked 70 Million Products in Six Months

TikTok Shop released numbers showing the scale of fighting fraud in online commerce. The platform rejected over 70 million products before listing in the first six months of 2025 – that’s 40% more than the previous half-year. On top of that, they declined 1.4 million seller registration applications.

Katarína Šimčíková Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU
Can Deposit Returns Work for Cosmetics? Kaufland Tests the Idea
2 min. reading

Can Deposit Returns Work for Cosmetics? Kaufland Tests the Idea

German retailer launches pilot that could change the packaging game. Kaufland customers in Munich now return empty cosmetics packaging the same way they’d return a Coke bottle – for 29 cents each at the deposit machine. The details come from Kaufland’s press release published on their corporate newsroom.

Katarína Šimčíková Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU