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Conference Focus: AI at the Core of E-commerce Evolution
This year’s conference centers on artificial intelligence as the strategic foundation of modern e-commerce. While last year marked AI’s grand entrance, 2025 has established its strategic role in business transformation.
The Croatian e-commerce Association, representing over 500 Croatian online merchants, brings together leading experts to discuss current trends and technologies shaping e-commerce’s present and future.
Keynote Speaker & Expert Panel
Ivan Bildi, founder of Masterbox platform and AI enthusiast, will deliver the keynote presentation on the critical importance of AI education for web merchants.
“AI isn’t just another tool – it’s game-changing technology in almost every business aspect. It’s crucial to start now while the industry is still developing and tools remain accessible,” Bildi emphasized.
Expert speakers include:
- Miroslav Varga (Escape, Google Ads expert)
- Marko Pačar (Granular Group, SEO expert)
- Ivan Radić (Apipet, AI automation)
- Aleksandar Ašković (YouTube expert)
- Ernest Antolović (Shipshape, CX expert)
Human-in-the-Loop: The Critical Role of Human Oversight
The conference will address how AI automation requires human control, boundary definitions, audit logs, and clear intervention protocols. As AI can “hallucinate” or misinterpret data, human oversight has never been more important.
Event Details
- Date: October 14, 2025
- Location: Mozaik Event Center, Zagreb
- Features: Three presentation stages, EXPO networking zone, after-party
- Topics: AI in e-commerce and marketing, logistics, payments, accounting, and legal updates
- Ticket Price: €250 (includes lunch and cocktail party)
Conference Partners
Main partner Shipshape agency, alongside Monri, Lesnina, VIVnetworks, Boxnow, euShipments, DPD, Marker, Seyfor, Plus hosting, Hero Factory, Selectbox and others.
The conference will be opened by Marcel Majsan, president of the e-commerce Croatia Association.
This article is published in partnership with the Croatian eCommerce Association.
