Cross-border E-commerce is growing in Europe

European e-commerce generated €107 billion in cross-border turnover last year. The cross-border market reached a turnover of €237 billion. Compared to last year, this represents an increase of 32%

In 2022, European cross-border e-commerce was worth €179 billion. Of this, online shops generated a record high turnover of €105.5 billion. The Cross-Border Commerce Europe report says that up to 32% of all European online sales come from cross-border sales.

Total B2C online sales in Europe reached €741 billion. This represents an increase of 13% compared to 2022. Of that total turnover, up to 32% was generated by cross-border sales.

Who is doing well?

The company annually ranks Europe’s 500 largest cross-border online stores, excluding the travel segment.

In the ranking of the top 10 European retailers for 2023, IKEA is number one. It achieved a turnover of €5.2 billion. It is followed by Zalando, H&M, Lego, Zara, Jysk, Lidl, Decathlon, Adidas and Notino rounds off the top ten.

Europe’s 500 largest cross-border online retailers have seen their sales decline due to the unstable economic environment and competition from US and Chinese brands. The turnover of the TOP 500 fell by 18% to €50 billion in 2023.

Facebook Leads Social Commerce: Platform Trends in Social Shopping

Despite the growing enthusiasm and significant investments in social media shopping (Social Commerce) across Western markets, this innovative blend of social networking and e-commerce hasn’t yet achieved the resounding success that industry experts and platform developers initially anticipated. The concept of purchasing products directly through social media platforms has been met with a mix of […]

Read article

Cross-Channel Marketing for E-commerce: Key to Success

3. September 2024

3 min. reading

Cross-Channel Marketing for E-commerce: Key to Success

CleverTap, a leading customer engagement and retention platform, has shed light on the critical role of cross-channel marketing for e-commerce. Their insights reveal how online retailers can effectively leverage multiple communication channels to enhance customer engagement, boost sales, and improve retention rates. By seamlessly integrating strategies across email, SMS, push notifications, and social media platforms, […]

Read article

Google’s New Seller Tools Boost Support for Peak Sales Season

2. September 2024

3 min. reading

Google’s New Seller Tools Boost Support for Peak Sales Season

Black Friday and Christmas are just around the corner. With the approaching shopping season, Google is rolling out several important updates designed to help maximise success. Google’s new seller tools on Google Merchant Center and Google Ads are crafted to provide sellers with up-to-date information, improve automation, and optimise marketing strategies.

Read article