Czech Affiliate Marketing: Choosing the Right Network for Your E-Shop in 2026

Data For Czech E-commerce in 2025

• Annual turnover of CZK 195 billion, i.e., over 20% share of retail turnover
• Over 67,000 e-shops (the highest number of e-shops per capita in Europe)
• Over 47% of purchases are made from mobile devices
• Almost 40% of e-shops use the Czech platform Shoptet
• Most frequently purchased categories: Electronics, Dietary supplements, Home and garden, Cosmetics

History of Affiliate Marketing in the Czech Republic

The first affiliate campaigns appeared in 2009. Then, new local publishing projects began to emerge, especially content-based ones focusing on reviews, thematic blogs, and online magazines, bringing e-shop owners decent sales volumes thanks to their advanced SEO techniques.

Global networks, such as Awin, CJ Affiliate, and TradeTracker, were operating here. They had the technology and campaigns, but they all, except one, only addressed the Czech market marginally. There was a lack of local support, and publishers grew spontaneously rather than systematically. There were also purely local networks on the market, such as eHub, Affial or Affiliate Port, which, however, focused more on smaller or medium-sized local Czech e-shops.

Dognet filled this gap in the Czech Republic in 2015. After its success in Slovakia, it was the first network to organise training seminars, build a community of publishers, create content, and help e-shops understand the CPA model. The company created an environment where affiliate marketing began to develop on a more professional basis.

As a result, the number of publishers, especially content publishers, increased gradually between 2015 and 2022, the number of affiliate campaigns increased by 400%, and delivered revenues and conversions tripled. In the second phase of the growth period, Covid-related closures of brick-and-mortar stores also helped.

Affiliate Marketing in the Czech Republic: 2023 to the Present

Even before 2022, Google’s algorithms underwent fundamental changes, which became fully apparent after the reopening of brick-and-mortar stores and the return of many customers back to the “offline environment”. Both of these factors caused some content websites to lose their positions and begin to decline in performance.

Local cashback portals (Tipli, Plná Peněženka, Refundo, Vratné peníze) and coupon portals began to play an increasingly important role. They began to offer their own content and other forms of promotion outside their main focus.

On the other hand, new types of publishers emerged at that time that are currently growing in terms of performance and popularity. These are primarily so-called technology partners, CSS partners promoting e-shops on Google Shopping via a CPA model, i.e., purely for a set commission, as well as specialised online magazines and so-called retail media. These publishers have already managed to adapt their content to the new rules and thus gain an important volume of visitors.

Affiliate marketing in the Czech Republic is no longer just about articles. It has gained a new dimension based on data, automation and professionalisation. Dognet has maintained its leading position precisely because it has retained publishers, is successfully acquiring new partners, launched a new affiliate system in 2025 and is transforming into Dognet Media Marketplace with a local team and infrastructure.

Expected Development of Affiliate Marketing in the Czech Republic

• Further decline of performance of content publishers
• Growth of CSS publishers and technology partners
• Growing interest in working with Influencers
• Growing interest in extra cooperation with Publishers other than via the CPA model
• Growth in the use of AI in affiliate channel optimization
• Launch of the first Dognet Media Marketplace extensions

Affiliate Networks Active in the Czech Republic

The affiliate marketing channel in the Czech Republic is highly developed and competitive, with broad knowledge of all market participants about its functioning and specifics, both on the part of advertisers and especially publishers and local affiliate networks.

Dognet

The most active network in the Czech Republic. It has been operating here since 2015 and has built the broadest publisher base and regional reach. It manages campaigns in the Czech Republic, Slovakia, Hungary, Poland, Romania and the Balkans.  Ideally, it connects content publishers, CSS partners, technology partners, and other affiliate publishers with advertisers. For an e-shop, it is the most comprehensive solution that can ensure both the performance and achievement of other advertiser KPIs, as well as quick and effective expansion to other markets.

eHub

A purely local network for e-shops, requiring a focus only on the Czech Republic without any expansion into other countries in the region. Approximately 70% of all campaigns are in the Czech Republic, focusing on the acquisition and management of campaigns of smaller and startup e-shops.

Affiliate Port

A local affiliate network for e-shops, requiring a focus primarily on the Czech Republic, possibly on other markets through cooperation mainly with selected cashback portals.

Affial

A smaller network more suitable for small e-shops. It is easier to manage and does not have the ambition to cover the regional market. For smaller projects, getting into affiliate marketing through Affial may be easier, but the reach of campaigns is limited.

VIVnetworks (local CJ.com representative)

Especially suitable for e-shops that prioritise international visibility over local performance in individual regional markets.

Global Networks (Awin, Tradedoubler, TradeTracker)

Large international players usually have Czech versions of their campaigns, but they often manage them from their headquarters in their respective countries and do not have local representation, which means they lack systematic, comprehensive, and effective cooperation with local publishers. They are suitable for e-shops mainly when international visibility in many countries across Europe is needed at once, not performance in any given market as such.

Affiliate networks overview – Czech Republic (EN)

Network	Total number of campaigns	Number of campaigns in Czech Republic	Focus / Number of markets	Publisher base	Active teams	Best for
Dognet	1,067	353	CEE & Balkans, 13 markets (localization & teams: CZ, SK, PL, HU, RO, BG, HR, SI, RS)	The broadest: content publishers, CSS partners, technology partners, publishers from across the CEE and Balkans region	Czech Republic, Slovakia, Poland, Hungary, Romania, Croatia	E-shops requiring comprehensive performance, professional recommendations and campaign management with knowledge of local specifics and the benefits of reaching not only local but also regional publishers and partners
eHUB	818	488*	CZ, 4 markets (localization & teams: CZ)	Focused on Czech with minimal overlap with publishers from other CEE countries	Czech Republic	New, start-up e-shops or e-shops requiring purely local scope with limited reach into other markets/countries in the CEE region and the Balkans in case of expansion
Affiliate Port	602**	185**	CEE, 6 markets (localization: CZ, SK, HU, PL, RO, DE)	Focused on Czech with minimal overlap with publishers from other CEE countries	Czech Republic	E-shops requiring purely local operations and limited reach into other markets/countries in the CEE region and the Balkans
Affial	135	75	CZ & SK, 4 markets (localization & teams: CZ, SK)	Limited, suitable for basic campaigns	Czech Republic	Small e-shops that want an easy entry into affiliate marketing, especially in the field of dietary supplements
Global Networks (Awin, CJ, Tradedoubler)	Higher hundreds across all of Europe	In CZ less than 100	WE & Nordics, 16 markets (localization & teams: DE, ES, PL, FR, EN, SE, FI)	Large international base, limited number of local publishers	No specialized local representation in CEE & Balkans, CJ/VIVnetworks in CZ and HR	E-commerce companies prioritizing international visibility over local performance

* the majority of campaigns are small and start-up e-shops
** a significant portion of campaigns are taken from other affiliate networks

When Does it Make Sense to Launch an Affiliate Marketing Campaign in the Czech Republic?

In its publications and articles based on experience from the Czech Republic, Dognet recommends engaging in affiliate marketing if the e-shop has been operating for at least 6 months, is technically tuned from a UX perspective, has other online marketing channels are involved, is connected to the Heureka comparison tool, and reaches at least approximately a hundred orders per month.

When choosing an affiliate network in the Czech Republic, an e-shop owner should look for a combination of publishers, technologies, local services and growth opportunities in neighbouring markets, including the knowledge, expertise and experience of the affiliate network’s employees. When comparing all players, Dognet comes out as an ideal network that has been meeting these conditions professionally for a long time. This means that for an e-shop, it will not only perfectly cover the Czech market, but also the entirety of Central and Eastern Europe and the Balkans.

Conclusion

Affiliate marketing in the Czech Republic is now a common performance channel that can increase the number of orders by up to 15–25%. If an e-shop owner asks which network can bring such long-term performance, the answer comes directly from current market developments. The solution that works best is not the one that declares itself to be the biggest, widest or longest. But usually the one that knows the market best has great relationships with partners, modern technology and especially the skills and knowledge of its team and a proactive approach to the client.

For most Czech e-shops, Dognet is the first choice because it combines all types of publishers, new technologies, and regional know-how in one functional ecosystem.