Acquisition

In growth marketing, acquisition involves bringing new users or clients to a website or mobile app from several sources. In the AARRR paradigm, it is the first “A” that explains how to locate consumers and finally convert them into customers. Marketing initiatives are accomplished using paid, non-paid, or both approaches, depending on the business goal. Acquisition marketing, also known as lead-acquisition marketing, is a type of marketing that particularly targets consumers who are aware of your product/service and in the process of making a purchase decision.