Astroturfing

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues. These can be either social networking sites, discussion forums or various blogs set up for the sole purpose of spreading false positive advertising. Seemingly natural-looking positive reviews are the result of consistent work by professionals.

The Rise of TikTok: Transforming Entertainment, Commerce, and Culture in 2024

As we look at 2024, TikTok has emerged as a powerhouse of digital transformation, reaching an impressive milestone of 170 million American users within its global community of over one billion. The platform’s unique approach to content has revolutionized how businesses engage with their audiences, particularly through TikTok Shop, where monthly LIVE sessions have seen […]

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German E-commerce Market Faces Major Shift As Chinese Platforms Gain Ground

yesterday

3 min. reading

German E-commerce Market Faces Major Shift As Chinese Platforms Gain Ground

According to the ECDB (E-commerce Data Base), the European e-commerce landscape is changing dramatically as Chinese platforms capture a larger portion of the market. As domestic e-commerce growth in China slows to just 3.5% in 2023—less than the growth of most of the top 10 global markets—Chinese giants are increasingly looking westward for expansion opportunities.

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TikTok Shop Hits $100M Record: 165% Growth in Black Friday Sales 2024

6. December 2024

2 min. reading

TikTok Shop Hits $100M Record: 165% Growth in Black Friday Sales 2024

According to recent data, the TikTok shop has grown in popularity as a destination for holiday shoppers this season. Black Friday and Cyber Monday in 2024 saw unprecedented levels of engagement from both major brands and independent retailers, according to the social media giant.

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