1 min. reading

Astroturfing

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues.

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues. These can be either social networking sites, discussion forums or various blogs set up for the sole purpose of spreading false positive advertising. Seemingly natural-looking positive reviews are the result of consistent work by professionals.

 

Share article
Similar articles
Bridge Now

Latest news right NOW

10+ unread

10+