English
Menu
1 min. reading

Astroturfing

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues.

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues. These can be either social networking sites, discussion forums or various blogs set up for the sole purpose of spreading false positive advertising. Seemingly natural-looking positive reviews are the result of consistent work by professionals.

 

Share article
Similar articles
Italy’s E-commerce Market Reaches €90.6 Billion
3 min. reading

Italy’s E-commerce Market Reaches €90.6 Billion

Italian e-commerce generated €90.6 billion in revenue in 2025, up 6% year-on-year, according to the new Ecommerce in Italy 2026 report from Casaleggio Associati. The study, based on analysis of more than 16,000 e-commerce sites and interviews with over 145 industry professionals, shows a market that is still growing, but at a slower and more […]

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Nordic E-Commerce Keeps Growing As Shoppers Become More Selective
4 min. reading

Nordic E-Commerce Keeps Growing As Shoppers Become More Selective

Last autumn, we covered how Nordic consumers were increasingly turning to cross-border shopping, with Chinese marketplaces such as Temu gaining momentum across the region. The new Spring 2026 edition of PostNord’s E-commerce report shows that online shopping remains highly active across Sweden, Denmark, Finland, and Norway, while consumer behaviour is gradually becoming more deliberate and […]

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU