Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues.
Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues. These can be either social networking sites, discussion forums or various blogs set up for the sole purpose of spreading false positive advertising. Seemingly natural-looking positive reviews are the result of consistent work by professionals.
German fashion platform About You has made a surprising strategic pivot: while negotiating a €1.2 billion acquisition by Zalando, the company has dramatically lowered entry barriers for sellers. Registration fees are now eliminated, onboarding takes just 3-4 weeks, and requirements for small brands have been slashed – as Ecommerce News EU informed. What’s driving this […]
What if one simple change could transform angry customers into loyal fans before they even complain? At Metrica Ltd., we discovered that the secret isn’t faster shipping or lower prices—it’s knowing your customers so well that problems disappear before they start. Here are 6 proven CRM methods that changed everything for us.
Spanish retail El Corte Inglés has delivered strong financial results for 2024, marking the third consecutive year of significant profitability improvements. According to information from Ecommerce-news.es portal, the company continues its solid post-pandemic recovery with impressive revenue and margin growth.
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