1 min. reading

Astroturfing

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues.

Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues. These can be either social networking sites, discussion forums or various blogs set up for the sole purpose of spreading false positive advertising. Seemingly natural-looking positive reviews are the result of consistent work by professionals.

 

Share article
Similar articles
Google’s $75B AI Investment Plan for 2025
2 min. reading

Google’s $75B AI Investment Plan for 2025

In a statement from CEO Sundar Pichai on Alphabet’s Q4 2024 earnings release, the company said it intends to spend about $75 billion in capital expenditures in 2025. This is a significant increase from the $32.3 billion that was spent in 2023 and shows how the competition between tech giants to boost their AI capabilities […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Read article
Video on LinkedIn is Gaining More Prominence
3 min. reading

Video on LinkedIn is Gaining More Prominence

Video content captures attention—we see this across virtually all platforms. Reels dominate on Instagram, Facebook is full of videos, and even YouTube, which is built on videos, has its Shorts. And finally, we encounter them in e-commerce when presenting products. The business network LinkedIn reported that video viewership increased by 36% year-over-year and therefore decided […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Read article
Bridge Now

Latest news right NOW

10+ unread

10+