This is calculated by taking the total value of the transactions and dividing it by the number of transactions. ATV helps businesses understand customer spending habits, identify sales trends, and develop strategies to increase sales. By focusing on increasing ATV, businesses can boost revenue without necessarily increasing the number of transactions, leading to more efficient and profitable operations.
Every spring, the UK seaside city of Brighton turns into a meeting point for the global search community. In 2026, BrightonSEO Spring edition is back on 30 April – 1 May, with a full day of training sessions on 29 April, all hosted at the Brighton Centre.
For many e-commerce players, growth at home is starting to slow. The real momentum is shifting abroad, where platforms can still scale quickly by tapping into less saturated markets. Based on ECDB data, international expansion is becoming the main driver of growth.
European lawmakers are pressing China over unsafe products and fair market access, while Beijing introduces new rules for e-commerce. According to Reuters, this is the first such visit in eight years and comes amid a sharp rise in cheap shipments to the EU.
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