This is calculated by taking the total value of the transactions and dividing it by the number of transactions. ATV helps businesses understand customer spending habits, identify sales trends, and develop strategies to increase sales. By focusing on increasing ATV, businesses can boost revenue without necessarily increasing the number of transactions, leading to more efficient and profitable operations.
British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.
TikTok Shop released numbers showing the scale of fighting fraud in online commerce. The platform rejected over 70 million products before listing in the first six months of 2025 – that’s 40% more than the previous half-year. On top of that, they declined 1.4 million seller registration applications.
German retailer launches pilot that could change the packaging game. Kaufland customers in Munich now return empty cosmetics packaging the same way they’d return a Coke bottle – for 29 cents each at the deposit machine. The details come from Kaufland’s press release published on their corporate newsroom.
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