This is calculated by taking the total value of the transactions and dividing it by the number of transactions. ATV helps businesses understand customer spending habits, identify sales trends, and develop strategies to increase sales. By focusing on increasing ATV, businesses can boost revenue without necessarily increasing the number of transactions, leading to more efficient and profitable operations.
The tech giant Meta revealed this week that its conversational AI tool will be deployed across 41 European countries, including those in the European Union, as well as 21 overseas territories – marking their largest global expansion of Meta AI to date.
The Balkan Ecommerce Summit 2025, one of the region’s premier digital commerce events, will transform Sofia into the e-commerce hub for the entire Balkan region on April 29-30, 2025, at Arena Sofia. This landmark event will bring together over 4,000 attendees from more than 20 countries, including the United States and India.
Starting this week, Meta is fundamentally changing how information is verified on Facebook, Instagram, and Threads. Instead of collaborating with independent fact-checkers, they’re introducing Community Notes, a crowdsourcing-based mechanism. This change is controversial, but Meta presents it as a way to reduce bias. For brands, this means a new reality—content won’t lose reach, but it […]
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