Average Viewership Size

AVS refers to the typical number of viewers watching a media broadcast or stream at any given time. It helps broadcasters and content creators gauge the reach and impact of their programs.

AVS refers to the typical number of viewers watching a media broadcast or stream at any given time. It helps broadcasters and content creators gauge the reach and impact of their programs. By analyzing AVS, they can tailor content, optimize ad placements, and better understand audience preferences, ensuring a more targeted and effective viewing experience.

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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LinkedIn Updates Terms of Service. What’s Changing?

11. October 2024

3 min. reading

LinkedIn Updates Terms of Service. What’s Changing?

LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.

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The Best Mobile Marketing Strategies for SME

10. October 2024

3 min. reading

The Best Mobile Marketing Strategies for SME

Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]

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