B2C, or business to customer, is a business or marketing model where the business is on one side and the customer, or end user, is on the other side of the business relationship. The term is often used to refer specifically to online business. It is one of the most common and popular business models on the Internet.
The Role of Keyword Research in PPC
In the current competitive environment of digital marketing, researching PPC keywords is a crucial aspect of running effective Google Ads campaigns. Conducting a comprehensive analysis of keywords enables the identification of the most impactful search terms and refines bidding tactics to enhance return on investment (ROI). In this article, we will explore how to build […]