Banner

Banners are a popular way for businesses to get their message out there online. They’re like a digital billboard that pops up on websites, usually along the edge of the screen. And, let’s be honest, they’re still one of the most effective ways for companies to reach their target audience. Publishers partner with these advertisers, who pay to display their banners on their sites. The way it works is that you can either pay for every time someone sees your banner (known as CPM, or cost per thousand impressions), or you can pay only when someone actually clicks on it (that’s called PPC, or pay-per-click).