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Bounce rate is the proportion of people who leave a website after reading just one page without interacting or going to additional sites. It shows just how interesting and pertinent the first page is to the demands and expectations of the visitors. Many times, a high bounce rate means that visitors weren’t interested enough to stay around or didn’t find what they were wanting. To enhance user experience, optimize content, and encourage users to stay longer or explore deeper into the website—all with the ultimate goal of raising overall engagement and conversion rates—marketers and webmasters examine bounce rates.
CMOs Embrace Generative AI Despite Limited Understanding
Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]
