Bounce rate

Bounce rate is the proportion of people who leave a website after reading just one page without interacting or going to additional sites. It shows just how interesting and pertinent the first page is to the demands and expectations of the visitors. Many times, a high bounce rate means that visitors weren’t interested enough to stay around or didn’t find what they were wanting. To enhance user experience, optimize content, and encourage users to stay longer or explore deeper into the website—all with the ultimate goal of raising overall engagement and conversion rates—marketers and webmasters examine bounce rates.