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B2B, short for Business-to-Business, describes commerce transactions between businesses, rather than between businesses and consumers (B2C). It encompasses the exchange of goods, services, or information between companies to support their operations or to resell to their customers. B2B interactions often involve larger volumes of products or services and may include negotiations, contracts, and customized solutions tailored to meet the specific needs of business clients. This business model focuses on providing value to other businesses, fostering long-term relationships, and driving mutual growth and success in the marketplace.
CMOs Embrace Generative AI Despite Limited Understanding
Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]
