Buzzmarketing

Buzzmarketing is a type of marketing that aims to create a buzz, buzz or buzz about a brand, product or service among people. Its purpose is to create brand awareness without incurring high costs.

Buzzmarketing is a type of marketing that aims to create a buzz, buzz or buzz about a brand, product or service among people. Its purpose is to create brand awareness without incurring high costs. Viral marketing and astroturfing are also part of buzz marketing. It is one of the most powerful marketing tools because, if the campaign is successful, the media itself will spread the word.

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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LinkedIn Updates Terms of Service. What’s Changing?

11. October 2024

3 min. reading

LinkedIn Updates Terms of Service. What’s Changing?

LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.

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The Best Mobile Marketing Strategies for SME

10. October 2024

3 min. reading

The Best Mobile Marketing Strategies for SME

Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]

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