Buzzmarketing is a type of marketing that aims to create a buzz, buzz or buzz about a brand, product or service among people. Its purpose is to create brand awareness without incurring high costs. Viral marketing and astroturfing are also part of buzz marketing. It is one of the most powerful marketing tools because, if the campaign is successful, the media itself will spread the word.
About You Removes Registration Fees Ahead Of Zalando Takeover
German fashion platform About You has made a surprising strategic pivot: while negotiating a €1.2 billion acquisition by Zalando, the company has dramatically lowered entry barriers for sellers. Registration fees are now eliminated, onboarding takes just 3-4 weeks, and requirements for small brands have been slashed – as Ecommerce News EU informed. What’s driving this […]