Chargebacks are a consumer protection mechanism in the world of financial transactions, particularly for credit and debit card purchases. For businesses, especially in e-commerce, managing and minimizing chargebacks is crucial for maintaining profitability and good standing with payment processors. For consumers, it’s an important protection against fraud and unfair practices, but should be used responsibly.
CMOs Embrace Generative AI Despite Limited Understanding
Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]