What is CPA?

CPA stands for cost per action. It is a payment per conversion that an advertiser pays when a visitor takes an action on their site, such as making a purchase in their shop.

CPA stands for cost per action. It is a payment per conversion that an advertiser pays when a visitor takes an action on their site, such as making a purchase in their shop. It is a method of online marketing where the advertiser only pays the publisher for how many customers take a particular action, such as making a purchase. This type of advertising can be very profitable for the advertiser as they only pay for leads that bring them profit and not for those that do not. This forces affiliates to send only relevant traffic to e-shops.

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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LinkedIn Updates Terms of Service. What’s Changing?

11. October 2024

3 min. reading

LinkedIn Updates Terms of Service. What’s Changing?

LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.

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The Best Mobile Marketing Strategies for SME

10. October 2024

3 min. reading

The Best Mobile Marketing Strategies for SME

Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]

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