What is CPA?

CPA stands for cost per action. It is a payment per conversion that an advertiser pays when a visitor takes an action on their site, such as making a purchase in their shop.

CPA stands for cost per action. It is a payment per conversion that an advertiser pays when a visitor takes an action on their site, such as making a purchase in their shop. It is a method of online marketing where the advertiser only pays the publisher for how many customers take a particular action, such as making a purchase. This type of advertising can be very profitable for the advertiser as they only pay for leads that bring them profit and not for those that do not. This forces affiliates to send only relevant traffic to e-shops.

Trump Threatens the EU With New Tariffs

According to Reuters, U.S. President Donald Trump described EU trade practices as “very, very bad” for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trump’s declaration at the White House that tariffs are “the only way” to achieve […]

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Understanding Paid Social Media Advertising

yesterday

13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár
Head of Performance, Lighthouse Media Solutions

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Why Only 26% Rate Digital Experiences as Excellent and How to Improve

yesterday

3 min. reading

Why Only 26% Rate Digital Experiences as Excellent and How to Improve

Only 26% of customers rate digital experiences as excellent. What can be done? Last year saw a surge in news about unified data and generative AI, both having the potential to transform customer experience. Why does personalisation often fail? And what sets market leaders apart from other companies? The Adobe Digital Trends 2024 report focused […]

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