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What is a SWOT analysis?

A SWOT analysis is a strategic tool used to identify and evaluate an organisationโ€™s internal strengths and weaknesses, along with external opportunities and threats. It helps businesses and individuals make informed decisions by assessing factors that impact success and risk.

A SWOT analysis is a strategic tool used to identify and evaluate an organisationโ€™s internal strengths and weaknesses, along with external opportunities and threats. It helps businesses and individuals make informed decisions by assessing factors that impact success and risk.

SWOT analysis is a framework that examines internal factors (strengths and weaknesses) and external factors (opportunities and threats) to guide strategic planning and decision-making. It provides a clear picture of competitive advantages and challenges, aiding in the development of effective strategies.

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