What is Brand Identity Prism?

Brand Identity Prism: A marketing model by Jean-Noël Kapferer, consisting of six elements that define a brand’s identity: Physique (physical aspects), Personality, Culture, Relationship (with customers), Reflection (customer perception), and Self-image (customer self-association). It helps brands build a strong, consistent identity.

Introduction
/ Dictionary
/ What is Brand Identity Prism?

Brand Identity Prism: A marketing model by Jean-Noël Kapferer, consisting of six elements that define a brand’s identity: Physique (physical aspects), Personality, Culture, Relationship (with customers), Reflection (customer perception), and Self-image (customer self-association). It helps brands build a strong, consistent identity.

Top 30 Affiliate Projects in Slovakia 2026 by Traffic

Which affiliate projects attract the most traffic in Slovakia? This overview highlights the market’s top players across content, cashback and voucher models. Traffic data is based on Similarweb and offers a useful snapshot of which projects currently hold the strongest online reach.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Balkan eCommerce Report Reveals How Online Retail Is Changing

yesterday

3 min. reading

Balkan eCommerce Report Reveals How Online Retail Is Changing

The latest State of eCommerce 2025–2026 report from the Balkan eCommerce Summit offers a detailed snapshot of how online businesses operate across Bulgaria, Greece, Romania, Croatia and Hungary. Based on responses from hundreds of e-commerce companies, the data reveals how retailers in the region are growing, which marketing channels bring the most sales and where […]

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

TikTok Ads Boost Movie Ticket Purchases By 172%

9. March 2026

3 min. reading

TikTok Ads Boost Movie Ticket Purchases By 172%

TikTok campaigns may have a stronger impact on cinema attendance than many marketers assumed. An analysis of 38 film campaigns found that TikTok exposure drove a median 172% lift in movie ticket purchase rates. The findings come from research by TikTok Marketing Science in partnership with measurement company Samba.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU