What is Brand Identity Prism?

Brand Identity Prism: A marketing model by Jean-Noël Kapferer, consisting of six elements that define a brand’s identity: Physique (physical aspects), Personality, Culture, Relationship (with customers), Reflection (customer perception), and Self-image (customer self-association). It helps brands build a strong, consistent identity.

Brand Identity Prism: A marketing model by Jean-Noël Kapferer, consisting of six elements that define a brand’s identity: Physique (physical aspects), Personality, Culture, Relationship (with customers), Reflection (customer perception), and Self-image (customer self-association). It helps brands build a strong, consistent identity.

Practical Attendee Guide for Balkan Ecommerce Summit Next Week

The highly anticipated Balkan Ecommerce Summit 2025 is just days away, set to transform Sofia into the e-commerce hub of the Balkan region on April 29-30, 2025 at Arena Sofia. As the event approaches, this Attendee Guide for Balkan Ecommerce Summit provides everything you need to know to make the most of this premier digital commerce […]

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

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Instagram Launches Edits: What Does This New Video Editing Tool Offer?

yesterday

3 min. reading

Instagram Launches Edits: What Does This New Video Editing Tool Offer?

Instagram has officially unveiled Edits — its own video editing application. It will be particularly appreciated by content creators and small brands looking to scale their video production. This is a direct response to the popular CapCut tool, which falls under ByteDance. How do these applications differ, and what potential do they have for e-commerce?

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

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Strategic Marketing Planning: The 6 Steps to Business Success

yesterday

13 min. reading

Strategic Marketing Planning: The 6 Steps to Business Success

Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that don’t plan. In this article, we will look at the basics of planning in […]

Martin Murza
CEO, Murza

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