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What is Brand Identity Prism?

Brand Identity Prism: A marketing model by Jean-Noël Kapferer, consisting of six elements that define a brand’s identity: Physique (physical aspects), Personality, Culture, Relationship (with customers), Reflection (customer perception), and Self-image (customer self-association). It helps brands build a strong, consistent identity.

Brand Identity Prism: A marketing model by Jean-Noël Kapferer, consisting of six elements that define a brand’s identity: Physique (physical aspects), Personality, Culture, Relationship (with customers), Reflection (customer perception), and Self-image (customer self-association). It helps brands build a strong, consistent identity.

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