What is Conversion Rate?

Conversion rate is a crucial performance indicator in digital marketing, measuring the percentage of visitors who complete a desired action. It’s calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.

For example, if an e-commerce site has 200 visitors and 50 sales in a month, its conversion rate would be (50 / 200) x 100 = 25%.

A “conversion” can be any predetermined goal, such as:

• Making a purchase
• Signing up for a newsletter
• Downloading a resource
• Clicking a call-to-action button

Most websites and apps track multiple conversion goals, each with its own rate. This metric helps marketers assess the effectiveness of their strategies in driving desired user actions across various touchpoints.

By analyzing conversion rates, businesses can optimize their digital presence and marketing efforts to better align with user behavior and preferences.