What is CPC?

Introduction
/ Dictionary
/ What is CPC?

CPC – cost per click – is a part of internet marketing and refers to how much an advertiser pays a publisher for a click on their advertisement. This term is closely related to PPC or Pay per Click. While CPC is the cost per click itself, PPC is the operating system for this type of advertising.

What’s Next for Balkan E-Commerce in 2026? Insights from Nikola Ilchev

Last year Nikola Ilchev, shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve – responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition […]

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Meta Q4 2025 Earnings Show 24% Revenue Growth From Ads

yesterday

3 min. reading

Meta Q4 2025 Earnings Show 24% Revenue Growth From Ads

Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

AI Boosts Productivity by 11.5%, But Costs Jobs

4. February 2026

2 min. reading

AI Boosts Productivity by 11.5%, But Costs Jobs

UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year – the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU