What is CRO?

CRO stands for Conversion Rate Optimisation. This term stands for the various activities involved in optimising a website in order to increase the conversion rate.

CRO stands for Conversion Rate Optimisation. This term stands for the various activities involved in optimising a website in order to increase the conversion rate. These changes are related to user experience, i.e. trying to make the website more user-friendly and successful. It is also related to website testing, such as A/B testing, which examines which form of website is more appealing to the customer. Another method can be audience research, which aims to get to know your target audience so that marketers can tailor their campaigns and online sales.

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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LinkedIn Updates Terms of Service. What’s Changing?

11. October 2024

3 min. reading

LinkedIn Updates Terms of Service. What’s Changing?

LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.

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The Best Mobile Marketing Strategies for SME

10. October 2024

3 min. reading

The Best Mobile Marketing Strategies for SME

Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]

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