What is Earnings Per Click (EPC)?

Average earnings an affiliate makes for each click on their affiliate links. It’s calculated by dividing total affiliate earnings by the number of clicks generated. EPC is a crucial metric for evaluating program profitability and comparing different affiliate offers. A higher EPC indicates more efficient monetization of traffic. Affiliates often use EPC to prioritize which products to promote, while merchants monitor EPC to assess their program’s competitiveness in the marketplace. EPC can vary significantly based on niche, product price point, and conversion optimization.