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Average earnings an affiliate makes for each click on their affiliate links. Itโs calculated by dividing total affiliate earnings by the number of clicks generated. EPC is a crucial metric for evaluating program profitability and comparing different affiliate offers. A higher EPC indicates more efficient monetization of traffic. Affiliates often use EPC to prioritize which products to promote, while merchants monitor EPC to assess their programโs competitiveness in the marketplace. EPC can vary significantly based on niche, product price point, and conversion optimization.
Italyโs E-commerce Market Reaches โฌ90.6 Billion
Italian e-commerce generated โฌ90.6 billion in revenue in 2025, up 6% year-on-year, according to the new Ecommerce in Italy 2026 report from Casaleggio Associati. The study, based on analysis of more than 16,000 e-commerce sites and interviews with over 145 industry professionals, shows a market that is still growing, but at a slower and more [โฆ]
