What is FMCG?

FMCG stands for Fast-Moving Consumer Goods. These are products that are sold quickly and at relatively low cost.

FMCG refers to products that have a short shelf life, either due to high consumer demand or because they are perishable.

Characteristics:

- Frequent purchases
- Low cost
- Rapid consumption
- Short shelf life
- High turnover

Examples:

- Food and beverages
- Toiletries
- Over-the-counter drugs
- Cleaning products
- Cosmetics
- Stationery items

Industry significance: The FMCG sector is one of the largest and most competitive industries globally, featuring major multinational corporations.FMCG companies often operate on low profit margins and rely on high sales volumes to generate profits.

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

Read article

LinkedIn Updates Terms of Service. What’s Changing?

11. October 2024

3 min. reading

LinkedIn Updates Terms of Service. What’s Changing?

LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.

Read article

The Best Mobile Marketing Strategies for SME

10. October 2024

3 min. reading

The Best Mobile Marketing Strategies for SME

Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]

Read article