What is FMCG?

FMCG stands for Fast-Moving Consumer Goods. These are products that are sold quickly and at relatively low cost.

FMCG refers to products that have a short shelf life, either due to high consumer demand or because they are perishable.

Characteristics:

• • Frequent purchases
  • Low cost
  • Rapid consumption
  • Short shelf life
  • High turnover

Examples:

• • Food and beverages
  • Toiletries
  • Over-the-counter drugs
  • Cleaning products
  • Cosmetics
  • Stationery items

Industry significance: The FMCG sector is one of the largest and most competitive industries globally, featuring major multinational corporations.FMCG companies often operate on low profit margins and rely on high sales volumes to generate profits.