What is Meta description?

A short HTML element that summarises a webpage’s content. Search engines may display it beneath the page title in search results.

Introduction
/ Dictionary
/ What is Meta description?

A short HTML element that summarises a webpage’s content. Search engines may display it beneath the page title in search results. A clear and relevant meta description helps users understand the page and can encourage more clicks.

How to Write a Compelling Meta Description

Best practice	What to do
Summarise the page	Clearly explain what the content is about.
Match search intent	Address what the user is looking for.
Include the keyword	Use the primary keyword naturally.
Highlight the benefit	Show why the page is useful or relevant.
Encourage clicks	Use engaging but accurate wording.
Keep it concise	Aim for roughly 150–160 characters.
Avoid clickbait	Make sure the description matches the page content.

From E-commerce Founder to Finance Minister: Nina Angelovska on Building a Career She Never Planned

Nina Angelovska Stankov started her first company at just 22, when e-commerce in North Macedonia was still largely uncharted territory. She went on to build Grouper into the country’s leading e-commerce platform, earn a place on Forbes’ 30 Under 30 list and become the first female Minister of finance in North Macedonia. Her new memoir, […]

Google Brings More AI and Commerce Tools to Demand Gen

31. August 2026

3 min. reading

Google Brings More AI and Commerce Tools to Demand Gen

Google is expanding Demand Gen with new tools for messaging, travel advertising and video creation across YouTube. The August update follows hundreds of improvements introduced in the second half of 2025, which Google says are driving an average 30% increase in conversions or conversion value, based on its own global experiment data.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Temu’s Rapid Growth Is Facing New Pressure

26. August 2026

2 min. reading

Temu’s Rapid Growth Is Facing New Pressure

PDD Holdings, the company behind Temu and Chinese e-commerce platform Pinduoduo reported weaker-than-expected second-quarter revenue as competition in China and regulatory pressure overseas weighed on growth. According to Reuters, PDD’s revenue rose 8% year on year to RMB 112.36 billion in the three months to 30 June, below the RMB 116.35 billion expected by analysts […]

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU