Temporary numerical codes sent via SMS or app to verify a userโs identity during online transactions. Typically valid for 30-60 seconds, OTPs serve as a second authentication factor to confirm purchases. However, fraudsters increasingly exploit OTPs through social engineering, tricking consumers into sharing these codes to bypass security measures and complete unauthorised transactions.
Pinterest Predicted 88% of Trends Correctly. Does It Work for E-commerce?
Pinterest released its annual trend report, Pinterest Predicts, claiming it can forecast what people will buy before it goes mainstream. Over the past six years, 88% of their predictions came true. For e-commerce, this could be a useful tool for planning inventory.



