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Temporary numerical codes sent via SMS or app to verify a userโs identity during online transactions. Typically valid for 30-60 seconds, OTPs serve as a second authentication factor to confirm purchases. However, fraudsters increasingly exploit OTPs through social engineering, tricking consumers into sharing these codes to bypass security measures and complete unauthorised transactions.
Why Influencers With Millions Of Views Donโt Always Drive Sales
Influencer marketing has long been judged by follower counts and view numbers. But new data suggests those metrics often hide a more important signal: how audiences actually behave. A recent analysis shows that creators with smaller but more aligned audiences can drive stronger purchase intent than influencers with far larger reach. The difference lies in [โฆ]
