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Email open rate is a key performance indicator in email marketing. It measures the proportion of recipients who view an email from a particular campaign. To calculate: Open Rate = (Number of Opened Emails / Number of Delivered Emails) x 100. Open rates fluctuate across industries, but the overall average hovers around 17%. Striving to meet or exceed this benchmark is generally considered good practice.
Pinterest Unveils The Colour Palette For 2026
A shift away from neutrality and a return to bold emotional expression. Pinterest has released Pinterest Palette™ 2026, five trend-driven colours identified through the behaviour of more than 600 million users. The palette reflects how people want to feel, present themselves, and visually express identity in an increasingly chaotic world.
