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Email open rate is a key performance indicator in email marketing. It measures the proportion of recipients who view an email from a particular campaign. To calculate: Open Rate = (Number of Opened Emails / Number of Delivered Emails) x 100. Open rates fluctuate across industries, but the overall average hovers around 17%. Striving to meet or exceed this benchmark is generally considered good practice.
The Rise of TikTok: Transforming Entertainment, Commerce, and Culture in 2024
As we look at 2024, TikTok has emerged as a powerhouse of digital transformation, reaching an impressive milestone of 170 million American users within its global community of over one billion. The platform’s unique approach to content has revolutionized how businesses engage with their audiences, particularly through TikTok Shop, where monthly LIVE sessions have seen […]
