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Email open rate is a key performance indicator in email marketing. It measures the proportion of recipients who view an email from a particular campaign. To calculate: Open Rate = (Number of Opened Emails / Number of Delivered Emails) x 100. Open rates fluctuate across industries, but the overall average hovers around 17%. Striving to meet or exceed this benchmark is generally considered good practice.
GPeC SUMMIT Brings 800+ E-commerce Leaders in Bucharest
GPeC SUMMIT returns to Bucharest on May 26, 2026, expecting more than 800 C-level participants from across e-commerce and digital marketing. The event combines a conference, expo, and high-level networking in one venue. Following last year’s anniversary edition, when the event marked its 20th year, it continues to build on its position as a key […]
