What is Pay Per Lead (PPL)?

Commission model where affiliates are paid for generating leads. This approach compensates affiliates when visitors provide contact information or complete forms, regardless of immediate purchases. PPL is widely used in service industries, financial sectors, and B2B companies where the sales cycle is longer. Businesses typically offer fixed payments per qualified lead, making this model attractive for affiliates targeting audiences who may not be ready to buy but are willing to share their information.