What is Return on Investment (ROI)?

Return on Investment (ROI) is a financial metric that measures the profitability of an investment by comparing the net gain or loss to the initial cost, expressed as a percentage. It helps evaluate how efficiently an investment generates returns relative to its cost and allows comparison across different investments.

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BrightonSEO Spring 2026 Returns as Search Shifts Into the AI Era

Every spring, the UK seaside city of Brighton turns into a meeting point for the global search community. In 2026, BrightonSEO Spring edition is back on 30 April – 1 May, with a full day of training sessions on 29 April, all hosted at the Brighton Centre.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

International Growth Is Outpacing Domestic E-Commerce

9. April 2026

2 min. reading

International Growth Is Outpacing Domestic E-Commerce

For many e-commerce players, growth at home is starting to slow. The real momentum is shifting abroad, where platforms can still scale quickly by tapping into less saturated markets. Based on ECDB data, international expansion is becoming the main driver of growth.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

China Updates E-Commerce Rules Following EU Delegation Visit

7. April 2026

2 min. reading

China Updates E-Commerce Rules Following EU Delegation Visit

European lawmakers are pressing China over unsafe products and fair market access, while Beijing introduces new rules for e-commerce. According to Reuters, this is the first such visit in eight years and comes amid a sharp rise in cheap shipments to the EU.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU