What is Rich Snippet?

A rich snippet is an expanded snippet in search results that provides users with more information than a regular search result. It is an enhanced snippet that displays additional data extracted from the structured data on the page.

The normal search result contains only the page title, URL, and a short description. Rich snippet contains additional information to help users get better insight already directly in the search results. For example, in the case of e-commerce sites, a rich snippet can include the price of a product, its availability, and the number of reviews, which can increase the likelihood that a user will click on the result.

A rich snippet is the result of properly implemented structured data (for example, through product markup) and can significantly improve the visibility and attractiveness of a page in a search engine. For businesses, this means a better chance of getting traffic from organic search, as search results with rich snippets are typically more engaging and informative.

With Google’s tool, you can check how your website is doing.