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Digital Wallets Growing in Germany

With over half of consumers now using digital wallets for online buying, a recent study shows they are becoming rather popular in Germany.

Digital Wallets Growing in Germany
Source: Depositphotos

Surprisingly, in several fields older generations are leading the charge; baby boomers and seniors are more likely than Generation Z members to utilize payment gateways by digital wallets for e-commerce.

Still, the possibilities of digital wallets go well beyond straightforward payments and transfers. The ubiquity of cellphones presents a special chance for these tools to become natural part of daily life.

PYMNTS Intelligence’s research done in association with Google Wallet clarifies this changing terrain. Based on a poll of 2,302 German consumers done earlier this year, their paper, “Digital Wallets Beyond Financial Transactions: Germany Edition,” offers observations.

Share of consumers in Germany who have used their digitally stored credentials to access events or services in the past year, by generation

Digital wallets to enter events or services Share of consumers in Germany who have used their digitally stored credentials to access events or services in the past year, by generation

Source: PYMNTS Intelligence

Important conclusions comprise in the study are:

1. New application areas in the travel and transportation industries.

2. Possible conveniences, especially for mobile users.

3. High degrees of satisfaction among consumers who have used digital wallets for credential presenting or identity validation.

4.  Varied generational acceptance rates with some surprising trends.

According to the report, the German market is ready for the upcoming stage of the development of digital wallets. The possibility for broad acceptance increases as consumers get more at ease using these tools for different chores, from displaying IDs to accessing events.

The complete research provides thorough information for a closer examination of how Germans are utilizing digital wallets and what the future might hold. In this fast changing digital environment, it investigates present usage trends, generational differences, and possible development areas, therefore giving businesses and consumers both useful information.

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