E-commerce Drives 7% of Italian GDP, Creates 1.6 Million Jobs

With 7% of Italy’s GDP, e-commerce is expected to have generated a remarkable 133 billion euros in shared value by 2022. Reflecting the industry’s overall revenue growth, this shows a notable 13.9% rise over the year before.

Employment figures are also startling; e-commerce marketing sector now offers 1.6 million employment, up 12.4% from 2021. With the sector paying 35 billion euros in gross compensation, this explains 6.4% of Italy’s total employment and shows a 13.2% annual growth rate.

The economic knock-on effects reach public coffers, enabling the Italian government to commit 49.6 billion euros for infrastructure and services. This expenditure represents 9.1% of Italy’s tax income in 2022 and 37% of the whole value created by e-commerce marketing.

There is still plenty of room for development even with these encouraging signs. From 2.6% in 2015 to 4.7% of total Italian company sales now, e-commerce marketing shows untapped potential. Netcomm stresses the need of better digitalization among Italian companies and supports encouraging policies, most especially to increase cross-border trade.

Secretary General of E-commerce Europe Luca Cassetti presented the E-commerce Europe manifesto for the 2018 EU elections during the conference. Emphasizing e-commerce’s critical importance in deciding Italy’s and Europe’s future competitiveness, this paper describes the sector’s goals and essential needs.